Unblocking multi-product
sales on a legacy admin portal
Unblocking multi-product
sales on a legacy admin portal
role
role
Lead Product Designer
Lead Product Designer
ownership
ownership
Research to delivery
Research to delivery
collaborated with
collaborated with
CPO · Engineering · PM · Support · CS · Sales
CPO · Engineering · PM · Support · CS · Sales
BUSINESS PROBLEM
BUSINESS PROBLEM
As UpSlide scaled into multiple offers, the portal remained single-product by legacy, making multi-product sales structurally impossible.
As UpSlide scaled into multiple offers, the portal remained single-product by legacy, making multi-product sales structurally impossible.
Licensing became a high-risk workflow: selecting multiple products could break accounts, triggering costly support cleanups.
Licensing became a high-risk workflow: selecting multiple products could break accounts, triggering costly support cleanups.
Customers struggled to self-serve key tasks, slowing down expansion and creating high load on manual workarounds.
Customers struggled to self-serve key tasks, slowing down expansion and creating high load on manual workarounds.
“I don’t even know where to buy a license.”
“I don’t even know where to buy a license.”
Louis, Manager @KPMG NL
Louis, Manager @KPMG NL
outcome
outcome
Cross-selling growth unblocked by enabling multi-product sales under a single account.
License escalations fell from ~50% to near-zero.
Cross-selling growth unblocked by enabling multi-product sales under a single account.
License escalations fell from ~50% to near-zero.
WHAT I DID
WHAT I DID
Built a multi-licence model: one client = one account, each product with its own capacity and purchase path.
Built a multi-licence model: one client = one account, each product with its own capacity and purchase path.
Restructured the product architecture around real admin workflows to match decision paths.
Restructured the product architecture around real admin workflows to match decision paths.
Designed an overview page giving visibility on account health, and access to key actions that supports expansion.
Designed an overview page giving visibility on account health, and access to key actions that supports expansion.
“You quickly grasp the issues created by a complex legacy system, receptive to all feedback, even small details, while holding a clear design perspective.”
“You quickly grasp the issues created by a complex legacy system, receptive to all feedback, even small details, while holding a clear design perspective.”
clément michel - tech lead @upslide
clément michel - tech lead @upslide
let’s talk
let’s talk
Book a 30min call with me,
and we can build a plan from there.
Book a 30min call with me,
and we can build a plan from there.
CG
© 2026 · Claire Guizol · All rights reserved
© 2026 · Claire Guizol · All rights reserved